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Ad Hoc Branding Committee 6-11-18

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  • 1. Call to Order

    03:23

  • 2. Approval of Minutes

    03:32

    Review and possible approval of minutes from May 2, 2018.

  • 3. Appointment of Volunteer Committee Recorder

    03:59

  • 4. Public Appearances

    04:23

  • 5. Business

    04:33

  • 5 A. Discussion Items

    05:22

    i. Review of survey findings ii. Presentation and discussion of four brand platforms and tagline options iii. review of potential brand components

  • 5 B. Preferred brand platform and tagline

    23:14

    Possible selection of preferred brand platform and tagline.

  • 5 C. Next Steps

    52:52

    i. Refine preferred brand platform and tagline ii. Development of brand guidelines and implementation plan iii. Next meeting date

  • 6. Adjournment

    01:03:44

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WMCF, the McFarland Cable Channel, is owned by the Village of McFarland and managed by the Communications and Technology Department.

WMCF is available on Spectrum channel 982 and TDS channel 982. Government meetings and public information sessions are available on the McFarland Cable Channel website; Sports broadcasts, musical performances, and other community content are available on the McFarland Cable YouTube Channel.

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